The basic and foremost guideline is to keep your website simple. If your site is easy to use and navigate then visitors will find it easier to buy your products and services. In light of this you should be consistent in your pages and use the same keywords and graphics throughout your web pages. Inconsistencies will pose a credibility problem and also some degree of confusion. Keep it simple and get to the point.

You should also strive to follow editorial guidelines or standards. This means that there should not be a lot of misspell words and poor grammar on your web pages. This could result in visitors' perception of your site in a negative and untrustworthy manner. If you cannot construct a correctly written web page then how shabby are your products. At times it can be the very simple things that will cause visitors to buy on your site.

In addition, show downloads turn away since they want to get information quickly and without long delays. Try to have a fast download time for your web pages. You may test on different platforms to figure out a desirable download time. If you can provide a back link to get visitors back to your home page that would be an advantage to get them to stay longer at your site.

Finally, effective web pages contain a way of collecting visitors email addresses and allow others to share your web pages. This can result in a substantial increase in traffic to your site because word gets out quickly.

Take advantage of these guidelines and you will have more effective web pages.

About the Author

Author is an internet marketer who specializes in article marketing. To learn proven internet marketing techniques visit: http://moneycrystal.com